Gurugram-based home-cleaning startup Scrubsy has raised Rs 27 crore (approximately $3 million) from V3 Ventures to expand its manufacturing capabilities and support the company’s next phase of growth. The funding marks an important step for the young D2C brand as it looks to strengthen its position in India’s competitive home-care market.

Scrubsy’s In-House Manufacturing Strategy

Scrubsy is operated by BoldChem Science Pvt Ltd and was founded in 2025 by Kartik Sibal, Ishan Suri, Nitin Jain and Aditya Bhasin. Unlike several D2C brands that rely on contract manufacturers, Scrubsy has chosen to keep its research, formulation and manufacturing operations in-house.

The company believes this approach can provide greater control over product quality while strengthening its research and development capabilities. According to co-founder and CEO Kartik Sibal, in-house manufacturing also helps the company protect product differentiation and respond faster to consumer requirements.

Expanding Across Home-Care Categories

Scrubsy develops cleaning products across multiple categories, including kitchen, bathroom and footwear care. Its portfolio includes foam-based kitchen cleaners, bathroom cleaning products and shoe-care solutions.

The company is focused on building performance-oriented products that address everyday cleaning challenges. It also uses customer feedback as an important part of its product-development process.

AI-Powered Consumer Insights

Technology is another element of Scrubsy’s product strategy. The company uses AI to analyse customer reviews, identify recurring cleaning problems and understand consumer feedback.

These insights are then incorporated into product development, allowing Scrubsy to refine existing products and identify opportunities for new solutions. This combination of consumer data, formulation expertise and in-house manufacturing forms a key part of its growth strategy.

V3 Ventures Backs Scrubsy’s Growth

V3 Ventures, an early-stage investment firm focused on consumer businesses and backed by Verlinvest, said Scrubsy’s execution and ability to achieve meaningful scale while remaining bootstrapped were among the factors that attracted its investment.

Arjun Vaidya, co-founder and investment partner at V3 Ventures, highlighted Scrubsy’s performance-focused positioning, product quality and manufacturing capabilities as potential advantages in a market traditionally dominated by established FMCG players.

V3 Ventures’ India portfolio includes brands such as Ugaoo, Deconstruct, Salad Days, Go Zero and The Hosteller.

Funding to Strengthen Manufacturing

With the newly raised Rs 27 crore, Scrubsy plans to primarily expand its manufacturing capabilities while continuing to invest in its broader growth. The funding could help the company increase production capacity and support its ambitions in the expanding home-care and D2C market.

As consumer demand for specialised and performance-driven cleaning products continues to grow, Scrubsy is positioning its in-house manufacturing model and technology-led product development as key pillars of its long-term strategy.

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