From Fashion to Smart Travel Innovation

Arista Vault is building a new category in the travel and lifestyle space by combining technology, security and contemporary design. The brand was founded by Purvi Roy, whose background in fashion and luxury branding helped shape the idea of creating travel products that are not only functional but also innovative and aspirational.

The idea behind Arista Vault emerged from a common travel problem, losing valuable belongings while travelling. This experience encouraged the founders to explore how technology could be integrated directly into everyday travel products. The company eventually began developing smart wallets, bags and luggage designed to address real-world problems faced by modern travellers.

Smart Wallets Designed for Everyday Convenience

Arista Vault’s product range includes smart wallets and travel accessories that combine everyday utility with technology. The brand focuses on anti-loss and anti-theft solutions, helping users keep better track of their belongings.

One of its notable products is a smart wallet equipped with a 3,000 mAh built-in power bank, supporting both wired and wireless charging and compatibility with Android and iOS devices. The product was developed after customer feedback highlighted the need for a wallet that could also solve the problem of carrying a separate power bank.

Fingerprint-Lock Bags for Better Security

The brand also offers bags with fingerprint-lock technology, adding another layer of security for users carrying valuable belongings. The concept addresses concerns around unauthorized access to bags in crowded public spaces, airports and during travel.

Follow-Me Smart Luggage

Among its most distinctive innovations is the Follow-Me suitcase, a technology-enabled luggage product designed to move along with its user. The company describes it as a unique product that requires significant effort to manufacture, with the suitcase priced at around ₹64,000.

Rather than simply adding a tracking chip to conventional luggage, Arista Vault’s approach focuses on making the product itself smart. Its vision is to develop luggage and accessories where technology is integrated into the overall product experience.

Growing Through D2C and Innovation

Arista Vault is targeting ₹35 crore in sales for the financial year, with around 65% expected from D2C and other online channels, including platforms such as Amazon and Nykaa.

The company is also looking to expand its offline presence and has been exploring further investment to support inventory and product development. At the time of the discussion, around 80% of its investment round had been subscribed.

With its focus on smart luggage, secure travel accessories and technology-led design, Arista Vault represents the growing intersection of fashion, travel and technology in India’s consumer startup ecosystem.

Featured on The Startup Caffe

The Startup Caffe brings you inspiring stories of India’s startups, founders and innovative businesses.
Follow The Startup Caffe for more stories shaping India’s dynamic startup ecosystem.