Jewellery Startup Expands Its Offline Retail Footprint
Mayavé, the lab-grown diamond jewellery brand from the house of Dholakia, has expanded its offline retail network with the opening of five new stores across Delhi-NCR. The new outlets are located in Noida, Ghaziabad, Netaji Subhash Place, Gurugram and Dwarka, giving the brand a wider physical presence across the region.
The expansion comes as Mayavé continues to build its retail-led business around lab-grown diamond jewellery, contemporary designs and an in-store shopping experience designed to move beyond the conventional jewellery showroom format.
A Contemporary Store Experience
The new Mayavé outlets feature the brand’s signature colours combined with chrome finishes. The stores include wall displays, private lounges, dedicated gifting sections and matte-chrome billing counters.
A central island table serves as the first interaction point for visitors, with the Timeless collection displayed prominently. The showroom format also includes statement jewellery and a dedicated High Jewellery Lounge, allowing customers to explore different designs and diamond cuts.
To add to the shopping experience, customers are offered speciality coffee and artisanal cookies while browsing the collections.
Jewellery Across Different Price Points
Mayavé’s jewellery starts at approximately Rs 25,000, while a significant portion of its portfolio is priced up to Rs 3 lakh. The range is aimed at customers seeking designer jewellery across different price points within the lab-grown diamond segment.
The brand operates under the Hari Krishna Group, which has around three decades of experience in the diamond industry. Mayavé offers 40 Signature Cuts along with collections such as Blume, Birds of Glory, Seamless Symphony, Timeless, Wings of Freedom, Sakura and Reflection for women.
For men, the brand offers its Valor collection.
Italian Design Meets Indian Manufacturing
Mayavé’s jewellery designs are created in Italy by designer Massimiliano Bonoli and manufactured in India using IGI-certified lab-grown diamonds.
The brand has built its product portfolio around the combination of Italian design and Indian manufacturing, offering jewellery for both everyday wear and special occasions.
Mayavé also highlights sustainability-related practices in its operations, including solar-powered manufacturing, water recycling and the use of recycled gold.
Expanding Access to Lab-Grown Jewellery
The five-store expansion strengthens Mayavé’s physical reach across Delhi-NCR while giving customers more opportunities to experience its products in person.
Founded and led by Dravya Dholakia, Mayavé is positioning itself within the growing lab-grown diamond jewellery segment through a combination of physical retail, contemporary store design and differentiated collections.
While the company has not disclosed specific sales targets for the new outlets, their performance will be an important indicator of demand as Mayavé continues expanding its offline retail presence.
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