Kusha Kapila’s journey with Underneat is proof that understanding your audience and creating a product rooted in their needs can lead to extraordinary success. After months of engaging her community with authentic, real-world content addressing the everyday challenges women face with innerwear, Kusha created a space of connection and trust. This deep understanding of discomforts, fit issues, and the need for inclusivity set the stage for the launch of Underneat, a brand designed to revolutionize women’s comfort in lingerie.

Incorporating high-quality, breathable fabrics and a range of options catering to diverse body types, Underneat is not just about innerwear – it’s about empowering women to feel confident, comfortable, and stylish in their own skin. With a strong focus on inclusivity, the brand provides an answer to a long-standing gap in the market, offering products that suit every shape and size, making women feel confident no matter their body type.

Kusha’s strategy was nothing short of brilliant – she didn’t just create a product, she built a community first. By engaging her audience on social media, focusing on the real, everyday problems women encounter with their innerwear, she fostered an organic demand that led to a highly anticipated launch. The result? Underneat quickly amassed over 175,000 followers on Instagram within a day of its launch, demonstrating the power of listening to your audience and delivering a solution they’ve been craving.

With affordability, inclusivity, and style as core pillars of the brand, Underneat is already rewriting the rules of comfort in women’s lingerie, blending fashion-forward designs with practical, everyday wear. Here’s to comfort, confidence, and the power of understanding your community’s needs. Underneat isn’t just a brand – it’s a movement for every woman who deserves to feel good in what she wears.