Hindustan Unilever Limited (HUL), one of India’s leading FMCG giants, is reportedly in advanced talks to acquire a majority stake in Jaipur-based skincare startup Minimalist for a staggering ₹3,000 crore, according to recent reports.

If finalized, this deal could become one of the largest acquisitions in India’s thriving direct-to-consumer (D2C) segment—particularly in the booming skincare market.

Founded by visionary entrepreneurs Mohit Yadav and Rahul Yadav, Minimalist has redefined skincare with its science-backed, transparent, and effective product lineup. From serums to toners and moisturizers, the brand has cultivated a loyal customer base by selling through its website and major e-commerce platforms like Amazon, Nykaa, and Flipkart.

This potential acquisition showcases the growing appeal of D2C brands and underscores the rising demand for quality, homegrown skincare solutions.