Meta Description: Beauty tech startup Kult has secured $20 million in Series A funding led by the M3M Family Office. Discover how Kult uses AI to personalize skincare in India and scale its presence in the booming $30B beauty market.  Learn more on Startup Caffe—your source for startup news, funding trends, and founder insights.

Kult beauty tech startup, a fast-growing beauty technology platform, has raised twenty million dollars in Series A Kult beauty tech startup, signaling the next phase of evolution in India’s beauty and personal care sector. This funding round was led by Dr. Payal Kanodia and Aishwarya Bansal from the M3M Family Office investment, with follow-on participation from Venture Catalysts. The latest infusion of capital is poised to help Kult AI beauty platform expand its product portfolio, hire across critical functions, and sharpen its technological edge in one of the most competitive digital markets in the world.

Founded by Karishma Singh and Ruchika Pallavi, Kult has been quietly but powerfully carving its niche in the market through a tech-first, AI-powered approach to skincare. 

Kult’s Vision for AI-Driven Skincare at Scale

Unlike traditional platforms that rely on broad recommendations, Kult AI beauty platform personalizes beauty product discovery by leveraging artificial intelligence. The platform is built on expert insights from over three hundred global skincare professionals and showcases product outcomes across a variety of Indian skin tones, allowing users to make more informed and relevant choices. This commitment to personalization has set Kult’s beauty tech startup apart in a market that often overlooks skin diversity in product testing and recommendations.

Series A Funding to Accelerate Product Expansion and Team Growth

With fresh capital secured,Kult beauty tech startup is now doubling down on scale. The company aims to onboard over seven hundred premium beauty brands on its platform and is targeting ten thousand daily orders by the end of 2025. In parallel, Kult will grow its team by hiring more than two hundred professionals across sourcing, engineering, product development, and user experience.

This aggressive expansion plan aligns with a broader push to capitalize on India’s booming digital commerce infrastructure. As the beauty and personal care industry becomes more tech-enabled, brands that build intelligent and scalable backend systems will outpace legacy competitors that are still reliant on traditional distribution.

Competing in a Saturated but Fragmented Digital Beauty Market

The Indian online beauty and personal care sector is rapidly evolving, but it remains fragmented. Kult’s entry is timely yet bold, considering the presence of large incumbents such as Nykaa, which dominates the segment with its blend of beauty content, virtual try-ons, and extensive product listings. Startups like the Good Glamm Group are also innovating with content-to-commerce strategies, while discovery-focused platforms like Smytten continue to engage users through experiential trials and offline retail footprints.

Despite the competition, Kult’s hyper-personalized model and AI-first approach offer a differentiated value proposition. The platform does not rely solely on brand marketing or influencer reach but instead integrates scientific analysis, skin profiling, and community-driven feedback to refine its algorithms. This data-led feedback loop has the potential to significantly improve customer retention and lifetime value, two metrics that remain critical for sustainable growth in direct-to-consumer beauty.

A Strategic Bet on India’s $30 Billion Beauty Opportunity

India’s beauty and personal care market is expected to reach thirty billion dollars by 2027, growing at a compound annual growth rate of ten percent. The online segment alone is forecast to contribute ten billion dollars to this figure, accounting for nearly a third of total industry revenues. With increased internet penetration, rising beauty awareness among Gen Z and millennial consumers, and the normalization of digital-first shopping experiences, this space is poised for explosive growth.

Kult’s ability to scale will depend on how effectively it can personalize at scale, sustain brand trust, and introduce tech features that seamlessly bridge education, product discovery, and purchase. With the latest funding round, it now has both the capital and momentum to do just that.

Kult Signals a New Era for Beauty Commerce in India

Kult’s twenty million dollar Series A round is more than just a funding milestone. It is a strategic signal that technology-first, personalized platforms are not only viable in India’s beauty market but can potentially lead it. As consumers increasingly seek relevance, transparency, and efficacy in their skincare routines, platforms like Kult beauty tech startup are perfectly positioned to meet these evolving expectations. Backed by deep-pocketed investors and a bold execution roadmap, the Kult AI beauty platform is set to redefine how beauty is discovered, personalized, and consumed in the Indian digital economy.

Stay Tuned with Startup Caffe

At Startup Caffe, we decode the pulse of India’s startup ecosystem, one breakthrough at a time. From multi-million-dollar funding rounds to emerging category disruptors like the Kult beauty tech startup our platform delivers data-backed insights, founder stories, and sharp analysis that help you stay ahead of the curve. Whether you’re a founder, investor, or ecosystem enabler, Startup Caffe is your go-to source for everything fueling the next generation of Indian innovation.