Tagz Foods is shaking up the chip game by bringing in a new snacking era. They pride themselves on their innovative food technology and dedication to high-quality ingredients, creating snack experiences beyond premium. Their snacks are perfect for those who love to indulge their taste buds while also keeping an eye on the nutritional content of their snacks.
Founded in 2019 by Anish Basu Roy and Sagar Bhalotia, Tagz Foods has taken snacking to the next level with its unique and healthy approach tailored for the young and hip GenZ. The secret to its healthy yet delicious chips is using a special technology called ‘popping’. This process involves applying high temperature and pressure to carefully selected premium potatoes, which reduces fat content by up to 50%. Moreover, TagZ Foods’ popped chips are free from harmful additives such as cholesterol, artificial colors, preservatives, palm oil, gluten, and more, making them a tasty, guilt-free snacking option.
Tagz Foods’ game-changing pitch on the hit TV show Shark Tank India has propelled the company’s success, resulting in a whopping 3X surge in its fan base. The brand has broadened its range to include decadent dips and irresistible chocolate cigars.
The company focuses on the country’s top 30-40 million households through an omnichannel strategy which includes more than 30 online partners and over 2,000 offline stores.
Tagz Foods stands out in its commitment to quality, innovation, and eco-friendliness. The company recycles the same amount of plastic it generates, making it a plastic-neutral brand. The company’s goal is to ensure consumers no longer have to choose between the fried fatty chips they love and the boring health bars and makhanas. In a world where snacking options can feel like a trade-off between taste and health, Tagz Foods is leading the charge for a delicious and guilt-free snacking revolution!
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