Gurugram-based fresh staples startup Anmasa has raised ₹30 crore in a seed funding round led by Fireside Ventures, marking a significant step in its mission to redefine how Indian households purchase everyday essentials. The round also saw participation from Blume Ventures, existing investors, and several high-net-worth individuals (HNIs).

With this latest investment, Anmasa’s total funding has reached ₹47 crore (approximately $5 million). The fresh capital will support the startup’s ambitious expansion plans, technology upgrades, and product innovation as it scales its unique hyperlocal manufacturing model across India.

Fireside Ventures Leads Fresh Funding Round

The seed round was spearheaded by Fireside Ventures, with continued support from Blume Ventures and existing investors. The funding comes less than a year after Anmasa raised $1.1 million in a pre-seed round co-led by Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, and Indigram Lab.

The continued investor interest highlights growing confidence in Anmasa’s innovative approach to delivering fresher, healthier staples directly to consumers through localized production.

Reinventing Everyday Staples with Hyperlocal Micro-Factories

Founded in 2023 by Yatish Talvadia and Shailendra Upadhyay, Anmasa is transforming the staples market by producing food only after customers place an order.

Unlike traditional FMCG brands that manufacture products in bulk and store them for extended periods, Anmasa operates neighborhood micro-factories that freshly prepare stone-ground flour, wood-pressed oils, and freshly milled spices on demand. These outlets also function as experience centers and fulfillment hubs, allowing customers to witness the preparation process and ensuring complete transparency.

The startup’s platform offers more than 30 varieties of grains, millets, and seeds, enabling customers to create personalized multigrain flour blends and choose grinding textures tailored to regional cuisines such as poori, bhakri, and luchi.

Rapid Growth Drives National Expansion

According to the company, its hyperlocal model has delivered an impressive 23-fold growth over the past year across operations in Gurugram and Noida.

The newly raised capital will be used to expand into Bengaluru and other Tier-I cities while establishing additional manufacturing hubs to support increasing demand. Anmasa also plans to strengthen its technology infrastructure, recruit senior leadership talent, and introduce enhanced product personalization features for customers.

These initiatives are expected to help the startup scale its operations while maintaining its commitment to freshness, transparency, and nutrition.

Building a Healthier Future for Indian Households

Commenting on the funding, founder Yatish Talvadia said Anmasa’s vision is to make fresh, minimally processed, and customizable staples a part of every Indian kitchen. By manufacturing products only after an order is placed, the company aims to offer consumers greater control over their food while preserving nutritional value and freshness.

With increasing awareness around healthy eating and demand for personalized food products, Anmasa is well-positioned to disrupt India’s staples market through its innovative production model. Backed by strong investor confidence and a clear expansion roadmap, the startup is preparing to bring its hyperlocal fresh food experience to millions of households across the country.

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Anmasa has raised ₹30 crore to expand its hyperlocal fresh staples business, bringing made-to-order flour, oils, and spices to more Indian cities.

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