Bengaluru Fintech Startup Expands Vision for Smarter Personal Finance

Bengaluru-based fintech startup Oolka has secured $14 million in a Series A funding round led by Accel, further strengthening its mission to transform how consumers manage credit and personal finance using artificial intelligence.

The funding round also witnessed participation from existing investors Lightspeed and Z47. Additionally, Vidit Aatrey and Sanjeev Barnwal joined the round as personal investors, highlighting growing confidence in Oolka’s long-term vision.

Founded in 2024 by Utkrishta Kumar, the startup is building an AI-powered financial platform designed to help users better understand, manage, and improve their financial health throughout the entire credit lifecycle.

Using AI to Simplify Credit Management

Oolka’s platform leverages advanced AI agents to analyse users’ financial behaviour, identify credit-related issues, and provide personalised recommendations for improving credit profiles and managing loans effectively.

The company aims to simplify complex financial decisions for everyday users by creating intelligent and accessible digital financial tools. From improving credit scores to managing repayments and identifying better lending opportunities, the startup is focused on making financial management more proactive and user-friendly.

Beyond credit monitoring, Oolka is also developing broader personal finance product stacks to address multiple aspects of consumer financial wellness. The startup’s long-term goal is to build a full-stack financial operating system that can act as a comprehensive financial companion for users.

Strong Growth and Rapid User Adoption

Despite being founded only in 2024, Oolka has already shown impressive early growth. The startup claims to have crossed six million registered users while generating annual recurring revenue (ARR) of nearly $2.5 million.

Its rapid adoption reflects the increasing demand for digital financial tools that offer personalised guidance and smarter credit management solutions in India’s evolving fintech landscape.

Oolka has also established strategic partnerships with several leading lenders and financial institutions, including IDFC First Bank, DMI Finance, L&T Finance, DSP Finance, and InCred. These partnerships enable the startup to deliver more integrated financial solutions to consumers.

Fueling Expansion and Product Innovation

The newly raised funds will primarily be used to expand Oolka’s product and engineering teams, strengthen its AI capabilities, and deepen collaborations with banks and non-banking financial companies (NBFCs).

This marks the startup’s second major fundraising milestone after raising $7 million in a seed round in September 2025. With total funding now reaching approximately $21 million, Oolka is positioning itself as one of India’s emerging AI-first fintech startups focused on building the future of intelligent personal finance management.

As AI continues reshaping financial services globally, Oolka aims to bridge the gap between technology and financial accessibility for millions of Indian consumers.

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