Shark Tank India Startup Strengthens Mission for Better Menstrual Health

Menstrual hygiene startup HealthFab, widely recognised for its appearance on Shark Tank India, has raised Rs 20 crore in a Series A funding round led by Atomic Capital.

The fresh funding will help the company expand its menstrual care product portfolio, strengthen distribution across online and offline channels, and scale manufacturing capabilities to support growing consumer demand.

Founded in 2019 by Kiriti Acharjee, Sourav Chakrabarty, and Satyajit Chakraborty, the startup focuses on building affordable and innovative menstrual hygiene solutions designed to improve comfort, convenience, and confidence for women.

Reinventing Period Care with Reusable Innovation

HealthFab is best known for its flagship brand GoPadFree, which offers reusable leak-proof cotton period underwear as an alternative to traditional sanitary pads.

The product uses a multi-layer absorbent technology aimed at preventing leakage while providing better comfort and sustainability. Unlike disposable products, reusable period underwear also supports environmentally conscious consumption by reducing sanitary waste.

The startup’s approach has resonated strongly with consumers looking for safer, more comfortable, and eco-friendly menstrual care solutions. Over the years, HealthFab has focused heavily on solving one of the biggest concerns among women during menstruation ,  leakage protection.

According to the company, this focused product strategy helped it build trust among users and establish a loyal customer base.

Expanding Beyond Traditional Menstrual Products

HealthFab now plans to evolve from a single-product startup into a broader women’s wellness and period care ecosystem. The company aims to address multiple menstrual health concerns beyond hygiene, including fatigue, pain management, sleep issues, and overall comfort during menstrual cycles.

The startup claims to have already reached more than five lakh women and is now targeting 50 lakh users over the next three years. It has also reported threefold year-on-year revenue growth, supported by strong repeat purchases through its direct-to-consumer business model.

The company is rapidly expanding its reach through quick commerce platforms, general trade stores, and digital channels to make its products more accessible to first-time users and urban consumers.

Scaling Distribution and Manufacturing Capacity

With the newly raised capital, HealthFab plans to significantly increase its manufacturing capabilities to meet rising demand. The startup is also investing in distribution expansion and digital customer engagement strategies to improve retention and brand loyalty.

Investors believe the women’s wellness and period care market in India is poised for substantial growth as awareness around menstrual health continues to rise. By combining innovation, affordability, and accessibility, HealthFab is positioning itself as a major player in India’s evolving femtech and menstrual wellness sector.

As more consumers seek sustainable and comfortable alternatives to traditional period care products, startups like HealthFab are redefining how menstrual health is approached in modern India.

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