Rosada Gains Celebrity Backing for Expansion

Premium children’s lifestyle brand Rosada has secured an undisclosed investment from actress, entrepreneur, and wellness advocate Shilpa Shetty Kundra as part of a strategic partnership aimed at supporting the brand’s next phase of growth.

The investment represents a significant milestone for the startup as it seeks to strengthen its presence in India’s growing premium children’s products market. Beyond financial support, the partnership brings increased brand visibility and consumer trust, helping Rosada expand its reach among modern Indian parents.

Building a Premium Lifestyle Brand for Children

Founded by Shalu Agarwal and Bhupesh Agarwal, Rosada specializes in thoughtfully designed lifestyle products for babies and young children. Its product portfolio includes premium diaper bags, bedding essentials, travel accessories, nursery décor, and everyday parenting solutions.

The brand has positioned itself as a design-focused company that prioritizes quality, functionality, and aesthetics. By combining stylish designs with practical utility, Rosada aims to address the evolving needs of contemporary parents who seek premium products for their children.

Growth Momentum Following Shark Tank India

Rosada’s growth journey accelerated significantly after its appearance on Shark Tank India, where it successfully secured backing from three investors. According to the company, its revenue nearly doubled following the show, highlighting strong consumer demand and increasing brand recognition.

The startup now plans to leverage its latest funding to enter new markets, diversify its product offerings, and strengthen its internal teams. Key hiring initiatives are expected across design, marketing, and operations functions to support future expansion.

Why Shilpa Shetty Chose Rosada

Speaking about her investment, Shilpa Shetty Kundra highlighted the brand’s exceptional product quality, attention to detail, and strong design philosophy as the primary reasons behind her decision.

As a parent herself, she expressed confidence in Rosada’s long-term potential and stated that the company has all the ingredients required to become a leading children’s lifestyle brand in India. Her endorsement reflects growing investor confidence in premium parenting and children’s product categories.

Strengthening India’s Premium Parenting Ecosystem

Rosada has built its reputation through in-house design and manufacturing capabilities, allowing the company to maintain high-quality standards across its product range. This operational control has helped the brand differentiate itself in an increasingly competitive market.

The company also claims a growing base of loyal customers, including notable personalities such as Kareena Kapoor Khan, Neha Dhupia, Soundarya Rajinikanth, and Mira Kapoor.

With strong consumer demand, celebrity backing, and a clear expansion strategy, Rosada is well-positioned to become a major player in India’s premium children’s lifestyle segment.

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