Anveshan Secures Major Funding to Fuel Growth

Indian clean-label food brand Anveshan has raised Rs 150 crore (approximately $15.8 million) in a Series B funding round led by Vertex Ventures Southeast Asia & India. The round attracted participation from several notable investors, including the International Finance Corporation (IFC), a member of the World Bank Group, Swiggy co-founder Sriharsha Majety, and existing backers such as Wipro Consumer Care Ventures, Titan Capital, Force Ventures, and boAt founders Aman Gupta and Sameer Mehta.

The latest funding marks a significant milestone for the startup as it continues to strengthen its position in India’s rapidly expanding healthy and clean-food segment.

Building a Trusted Clean-Label Food Brand

Founded in 2020 by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan focuses on offering minimally processed and nutrition-rich food products. Its portfolio includes A2 bilona ghee, cold-pressed oils, raw honey, atta, and other premium food products designed for health-conscious consumers.

The company has built a strong supply chain by partnering with rural producers and micro-entrepreneurs across India. This approach not only ensures product authenticity and quality but also creates sustainable livelihood opportunities within local communities.

Capital to Expand Manufacturing and Product Innovation

Anveshan plans to utilize the newly raised capital to expand its manufacturing infrastructure, strengthen sourcing and procurement systems, and accelerate product innovation. The company also intends to introduce new product categories while broadening its existing offerings, particularly within the atta segment.

Currently, the startup operates 16 manufacturing facilities spread across nine states and sells its products through its direct-to-consumer website, leading e-commerce platforms, and quick-commerce channels.

According to CEO Kuldeep Parewa, the investment will help the company make high-quality clean-label food products more accessible to consumers across India while strengthening its operational ecosystem.

Rising Demand Beyond Metro Cities

One of the most notable trends highlighted by the company is the growing demand for clean-label and healthy food products from tier-2 and tier-3 cities. Parewa revealed that nearly 50-55% of Anveshan’s revenue now comes from smaller cities, reflecting increasing consumer awareness about nutrition and food quality beyond metropolitan markets.

This shift demonstrates a broader transformation in India’s food consumption patterns, where consumers are becoming more conscious about ingredients, sourcing practices, and product transparency.

Investor Confidence in India’s Premium Food Market

Commenting on the investment, Vertex Ventures partner Kanika Mayar noted that India’s food and nutrition market is witnessing rapid premiumization. Consumers are increasingly prioritizing trust, transparency, and quality when making food purchasing decisions.

With strong investor backing, a growing customer base, and increasing demand for healthier food alternatives, Anveshan is well-positioned to accelerate its expansion and emerge as a leading clean-label food brand in India.

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