The Marketing Leader Brings More Than Eight Years of IBM Experience Along With a Diverse Background in Enterprise Marketing, Brand Activation and Growth
Wipro has appointed Kuldeep Sehrawat as Director and Head of Marketing for India, marking a new chapter in his professional journey. Sehrawat announced the appointment on LinkedIn, bringing experience across technology marketing, business growth, partner engagement and brand communications to his new role.
His appointment comes after more than eight years at IBM, where he held multiple marketing leadership positions supporting business growth and ecosystem development across India and South Asia.
An Extensive Journey at IBM
During his tenure at IBM, Sehrawat worked across several functions, including ecosystem marketing, performance marketing, channel engagement and event strategy. Most recently, from September 2025 to October 2026, he served as Head of Marketing – Growth and Ecosystem, Channel, for India and South Asia.
His earlier responsibilities included serving as Ecosystem Marketing Leader for India and South Asia, Ecosystem Marketing Manager, Performance Marketing Campaign Leader for India and Event Marketing Strategist for India.
These roles involved marketing programmes, partner engagement and campaigns designed to support business objectives, strengthening his experience in technology-led marketing and enterprise ecosystems.
Experience Across Media and Brand Communications
Before joining IBM, Sehrawat worked at Times Internet as National Head – ET CIO and ET Edge IT and Fintech Industry CXO Programs between October 2017 and August 2018. His work involved programmes focused on industry leaders and decision-makers in the technology and financial services sectors.
He also served as Senior Manager – Brand Activation at Wizcraft International Entertainment in 2017, where he handled brand activation and corporate marketing communications.
Earlier, at Cheil India, he worked as Associate Account Director – Enterprise Marketing from September 2012 to November 2016. In this role, he worked on Samsung India's enterprise business, covering advertising, digital initiatives, product launches, events, trade shows and partner programmes.
Building a Diverse Marketing Career
Sehrawat began developing his expertise through roles focused on events, client servicing, promotions and customer engagement. He worked at Showcraft Marketing Services as Senior Manager – Events and Client Servicing from October 2011 to August 2012, followed by a role as Assistant Manager – Brand Activation at Solutions-Digitas Integrated Marketing Services from November 2010 to August 2011.
His professional journey reflects experience across multiple dimensions of marketing, from event execution and brand activation to enterprise campaigns and ecosystem growth.
A New Chapter at Wipro
As Director and Head of Marketing for India at Wipro, Sehrawat steps into a leadership position following years of experience across technology, media and integrated marketing. His background across enterprise marketing, partner engagement and campaign strategy provides a broad foundation for his new assignment.
His appointment adds another milestone to a career spanning diverse industries and marketing functions.
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