Nikhil Kamath Leads Fresh Investment Round

Foodstories, the premium gourmet retail startup founded by sisters Ashni Biyani and Avni Biyani, has raised ₹50 crore in a fresh funding round led by Nikhil Kamath, co-founder of Zerodha. The investment also saw participation from the Narotam Sekhsaria Family Office, an existing backer of the company.

The funding marks a significant milestone for the startup as it accelerates its mission to redefine India’s gourmet food retail market through a blend of curated products, experiential shopping, and digital commerce.

Capital to Fuel Retail and Digital Expansion

The newly raised capital will be used to strengthen Foodstories’ digital operations, expand its delivery capabilities, and increase its retail footprint across major Indian cities.

The company has been steadily building an omnichannel presence by combining physical stores with a growing online platform. This strategy allows customers to discover premium food products while enjoying a seamless shopping experience across both online and offline channels.

By investing in logistics and technology, Foodstories aims to reach more consumers looking for high-quality, carefully curated food products.

Creating a Premium Food Ecosystem

Foodstories sources gourmet products from farmers, artisan producers, bakers, chefs, and independent food makers. Instead of operating as a traditional grocery retailer, the startup focuses on storytelling, product discovery, and curated experiences that connect consumers directly with quality food creators.

Today, the brand operates stores in Delhi, Bengaluru, and Hyderabad. It recently launched a flagship outlet in Bandra, Mumbai, with another store planned for Lokhandwala, reflecting its aggressive retail expansion strategy.

Beyond retail, the company combines hospitality, experiential events, digital commerce, and curated food experiences to create a unique ecosystem for premium food enthusiasts.

Investors Back the Long-Term Vision

Commenting on the investment, Nikhil Kamath highlighted the importance of improving food quality and praised the founders for building long-term infrastructure in the premium food segment.

According to Kamath, Foodstories is among the few companies focusing not only on selling products but also on creating an ecosystem that supports better food choices while building a sustainable business model.

Building a ₹1,000 Crore Business

Co-founder Ashni Biyani shared the company’s ambitious vision, stating that Foodstories is targeting a ₹1,000 crore business in the coming years.

She believes the combination of curated retail, experiential shopping, and a strong digital layer provides the foundation for long-term growth and nationwide scale.

Ashni and Avni Biyani are the daughters of Future Group founder Kishore Biyani. In addition to Foodstories, the sisters also co-founded Think9, a brand co-creation platform behind consumer brands such as SuperYou, Goodbug, Anaar, and BiE.

With fresh funding, expanding retail operations, and increasing consumer demand for premium food experiences, Foodstories is positioning itself as one of India’s most promising gourmet retail startups.

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