A Major Funding Boost for Industrial Innovation

NowPurchase has secured ₹80 crore in a fresh funding round led by Bajaj Finserv, marking a significant step toward modernising India’s metal manufacturing ecosystem. The round also saw participation from Info Edge Ventures and Orios Venture Partners, along with notable individual investors and family offices.

This latest investment highlights growing confidence in technology-driven solutions within traditional industries like metals and manufacturing.

Building a Smarter Metal Marketplace

Founded in 2017 by Naman Shah and Aakash Shah, NowPurchase is redefining how metal manufacturers source raw materials. The platform enables businesses to procure scrap, alloys, and additives efficiently, while also offering scrap processing services and branded product lines.

In an industry often plagued by inconsistent pricing, fragmented supply chains, and lack of transparency, NowPurchase brings structure and reliability through its digital-first approach.

MetalCloud: AI Meets Manufacturing

At the core of NowPurchase’s innovation is its proprietary AI platform, MetalCloud. By leveraging IoT sensors and computer vision, MetalCloud helps factories digitise operations, monitor production in real time, and optimise efficiency on the shop floor.

Rather than replacing human decision-making, the platform enhances it, identifying patterns, reducing material waste, and improving product consistency. This blend of AI and manufacturing is becoming increasingly crucial as industries seek smarter, data-driven operations.

Why This Funding Matters

The newly raised capital will be used to expand scrap recycling infrastructure, invest in research and development, and scale the MetalCloud platform. According to CEO Naman Shah, the company aims to strengthen its core operations while maintaining strong unit economics.

This comes at a time when global supply chains are under pressure to become faster, more transparent, and environmentally sustainable. By focusing on recycling and efficiency, NowPurchase is positioning itself at the intersection of sustainability and industrial growth.

Riding the Wave of B2B Digital Transformation

India’s manufacturing sector is witnessing a surge in B2B platforms that streamline procurement and production. Companies like Zetwerk and OfBusiness have already attracted significant investor interest by building full-stack solutions combining sourcing, logistics, and financing.

NowPurchase joins this league by focusing specifically on the metals segment, one of the most traditional and fragmented sectors in the economy.

The Road Ahead

With a total funding of around ₹120 crore to date, NowPurchase is gearing up for rapid expansion, both domestically and globally. Its emphasis on AI-driven manufacturing and sustainable practices aligns well with the future of industrial operations.

As India continues to digitise its supply chains, platforms like NowPurchase could play a pivotal role in reshaping how industries function, making them more efficient, transparent, and resilient.

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