Fresh Capital for a Growing Nutrition-Focused Food Brand

Delhi-based frozen food startup Protein Pantry has raised Rs 9 crore in a seed funding round led by Sharrp Ventures, as it looks to expand its manufacturing capabilities, strengthen its supply chain and widen its presence across India.

The funding round also attracted investments from Peercheque, Consumer Collective by Atrium and Indian Silicon Valley Capital. Several angel investors, including Varun Alagh of Honasa, Rishubh Satiya of Plix, Avnish Anand of CaratLane, Arush Chopra of Just Herbs and Saurabh Munjal of Lahori Zeera, also participated, along with Signal Ventures and others.

Making Protein Part of Everyday Meals

Founded by Disha Bhattacharya and Prashanth Bhushan, Protein Pantry focuses on high-protein, ready-to-cook frozen foods designed for everyday consumption. The company aims to bring protein-rich options beyond traditional supplements and into familiar Indian meals.

According to the company, its products use kitchen-shelf ingredients and are made without refined flour, preservatives or palm oil. The startup also follows a claimed 1:10 protein-to-calorie ratio, while manufacturing its products in-house.

This manufacturing approach gives the company greater control over recipes, nutritional composition and production, according to co-founder Disha Bhattacharya.

Expanding Through D2C and Quick Commerce

Protein Pantry currently sells through its direct-to-consumer platform across Delhi, Mumbai, Bengaluru and Jaipur, while also using quick-commerce platforms in Delhi, Mumbai, Bengaluru and Hyderabad.

The startup says it has already served more than 30,000 households, supported by repeat purchases. It plans to expand its quick-commerce presence to Pune, Kolkata, Lucknow, Chandigarh, Ludhiana and Chennai by the end of the year.

Over the next 12 to 24 months, the company is targeting availability across major Indian cities while continuing to introduce new products and formats within the high-protein food category.

Funding to Strengthen Manufacturing and Supply Chain

The newly raised capital will primarily support the establishment and scaling of Protein Pantry’s manufacturing unit. The startup also plans to invest in research and development and strengthen its supply chain infrastructure.

Sharrp Ventures Principal Divya Gupta highlighted the convergence of nutrition, convenience and taste as an important opportunity in India’s evolving food market. She also pointed to growing protein awareness, quick-commerce adoption and improvements in cold-chain infrastructure as factors supporting the expansion of frozen food.

With fresh funding and plans for wider distribution, Protein Pantry is positioning itself around the growing demand for convenient, protein-focused food choices in Indian households.

Featured to The Startup Caffe — Bringing you the latest stories on startups, innovation, funding and emerging businesses.
Follow The Startup Caffe for more updates from India’s evolving entrepreneurial ecosystem.