Health-Focused Food Brand Gains Support for Nationwide Growth

Premium nutrition and wellness brand Rosier Foods has secured strategic investment from Aman Gupta through SailThru Ventures, strengthening the startup’s expansion plans in India’s rapidly growing health and wellness food segment.

Founded by popular content creator Gaurav Taneja along with Ankur Tyagi and Sumit Mishra, the startup focuses on delivering traditional Indian food products prepared using authentic Vedic methods and natural processes.

The investment comes at a time when Indian consumers are increasingly shifting toward clean-label, organic, and minimally processed food products that emphasise authenticity, traceability, and nutritional value.

Reviving Traditional Indian Nutrition Through Vedic Methods

Rosier Foods is best known for its A2 Gir cow ghee, which is prepared using the traditional bilona process. In this method, ghee is slowly heated in earthen pots to preserve its nutritional richness and authenticity.

Apart from A2 ghee, the startup also offers products such as raw honey, Amlaprash (chyawanprash), and a range of organic pantry essentials aimed at promoting healthier lifestyles rooted in traditional Indian nutrition practices.

The brand follows a farm-to-table business model and works closely with farmers to ensure quality sourcing, better supply chain control, and improved cost efficiency. This direct sourcing approach also supports rural farming communities while maintaining product transparency and consistency.

Scaling a Trusted Wellness Brand

According to the company, Rosier Foods has already achieved strong business momentum with an annual recurring revenue (ARR) of nearly Rs 100 crore. The startup now aims to scale its ARR to Rs 150 crore by FY27 while maintaining profitability.

The company claims to be operating at a net profit margin of around 5–6%, reflecting efficient business operations and growing consumer demand in the premium wellness segment.

The newly raised funds will be used to strengthen sourcing capabilities, expand the farmer network, improve supply chain operations, and invest heavily in brand building and customer acquisition. Rosier Foods also plans to scale its direct-to-consumer operations and strengthen distribution channels across India.

Additionally, the startup intends to invest in product innovation across high-growth wellness categories as it expands its farm-to-table ecosystem nationwide.

Riding India’s Fast-Growing Wellness Food Wave

India’s health and wellness food market is witnessing rapid growth as consumers become more conscious about nutrition, ingredient sourcing, and food quality. Categories such as A2 dairy, Ayurvedic nutrition, raw honey, and organic foods are seeing particularly strong demand among urban consumers seeking healthier alternatives to processed products.

Investors believe Rosier Foods is well-positioned to capitalise on this trend through its focus on authenticity, traditional nutrition, and farmer-led sourcing practices.

With growing awareness around clean eating and preventive health, Rosier Foods aims to build a trusted nutrition brand that blends India’s traditional food wisdom with modern consumer preferences.

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